Brotherhood. Style. Purpose.

face the shadow

within

Step into a community that resonates with who you truly are—a place where strength, honor, and authenticity are more than words, they’re a way of life. If you've been searching for purpose, resilience, and camaraderie that runs deep, you've found your circle. 

The

Collection

wild within

Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.

THE SPRITZ
COLLECTION

Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.

A gentleman isn’t born

HE'S MADE

Being a gentleman today means finding strength without losing gentleness, embracing refinement without sacrificing resilience. Rugged Gentleman is your guide to cultivating a lifestyle that speaks to who you truly are.

WILD WITHIN COLLECTION / xmas 2024/ WILD WITHIN COLLECTION / xmas 2024 / WILD WITHIN COLLECTION / xmas 2024 / WILD WITHIN COLLECTION / xmas 2024 / WILD WITHIN COLLECTION / xmas 2024/ WILD WITHIN COLLECTION / xmas 2024

COURSES / TEMPLATES / RESOURCES / FREEBIES / COURSES / TEMPLATES / RESOURCES / FREEBIES 

FINALLY.
DESIGN FOR

THE gentleman.

The essence of a true gentleman is rare—a life led with strength, purpose, and refined style. At Rugged Gentleman, we bring you the tools, essentials, and insights to build a lifestyle that’s resilient and authentic. Let us help you curate the life you’ve been seeking.

WHO WE ARE

Rugged Gentleman is a lifestyle brand for men who live with purpose, strength, and a refined edge. We honor the journey of becoming the man you’re meant to be.

OUR LATEST COLLECTION

ESSENTIALS

BLUEPRINT

BROTHERHOOD

EXCLUSIVES

Unlock the essence of rugged style and purpose with our Wild Within Collection—a curated blend of essentials, guidance, community, and exclusive access to Spring 2025’s finest drops. Begin your journey with us.

THEY SAID IT BETTER THAN WE COULD

Fierce yet gentle, rugged yet refined—a true man embodies both.

At Rugged Gentleman, we believe every man carries a unique yet familiar spirit—fierce and intimidating, yet gentle and nurturing. Our clothing isn’t designed to "make the man" but to complement and magnify the man you already are.

“Brotherhood isn’t just a bond—it’s the strength to face life together.”

Brotherhood is more than friendship—it’s family. It’s about loyalty, trust, and being there for each other through every high and low. It’s the strength to lift one another when the weight of the world feels heavy. At Rugged Gentleman, brotherhood is standing together, stronger together.

“True connection is found where nothing is needed, but everything is shared..”

For many men, being part of a group isn’t easy—but it’s essential. In moments shared around a fire pit with cigars and bourbon, there’s no need to give or take—only to connect. These moments of camaraderie offer encouragement and understanding, carrying a rugged gentleman forward until the next gathering.

What We're Famous For:

The GENTLEMAN'S ESSENTIALS

🧡 WHY YOU'LL LOVE IT:

Everything you need to INSERT THE WORDS HERE OF WHAT THIS WILL DO

HOW IT ALL

Rugged Gentleman began around the bonfire, where founder Chris Merna gathered men for honest conversations, camaraderie, and connection. Those nights sparked a vision—to create a brand that embodies the strength, resilience, and refinement shared in those fireside chats.

wild within. real stories.

Timeless style that inspires authenticity, confidence, and a grounded presence.

I feel like I've just roamed the earth looking for these products up until now. So grateful for you! 

Rugged Gentleman delivers timeless, well-crafted pieces that inspire confidence, grounding me in who I am

Authenticity meets timeless style—Rugged Gentleman makes me feel confident and grounded.

Rugged Gentleman helped me embrace my true self—strong, stylish, and grounded. Every piece feels like it was made just for my journey.

Rugged Gentleman blends timeless style and substance. Each piece feels crafted to inspire confidence, strength, and authenticity in my everyday life.

Rugged Gentleman inspires confidence and authenticity in everything I wear. 

Timeless and well-crafted, Rugged Gentleman inspires authenticity, confidence, and strength every day.

Rugged Gentleman blends style and substance, helping me feel confident, grounded, and true to myself.

Rugged Gentleman delivers timeless style and quality, helping me feel confident, grounded, and authentic in my daily life.

Rugged Gentleman’s timeless style and quality craftsmanship inspire confidence, authenticity, and strength in my everyday life.

Grab 10% off  discount when you join the circle

come sit by the fire!

Get 10% off the wild within exclusive drop when you join the circle. 

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